Smarter Together | Re-Imagining Building Materials Marketing for a New Economy

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In concert with AIA, Point to Point conducted a study focused on marketing investments in the building products industry. The study assessed how companies approach strategy, organization and execution, providing a lens into the nuances of marketing in this segment. Additionally the study will look into how COVID has had long term impacts on resourcing, budget allocation, channel strategy and marketing KPIs.This session will offer insights into key trends impacting the industry and ideas for how you can influence your organization to respond to current market realities.


Megan Kacvinsky

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