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Building a meaningful connection between your brand and architects has always been a tough hill to climb. The current market makes the effort extremely challenging: How can brands not only stand out but remain top-of-mind to win the spec? We'll explore strategies for building effective brand platforms designed to engage and resonate with architects in today’s market. You’ll also gain insights on the important role of engineers and GCs in winning and holding the spec, design-bid-build vs. design-build trends and more.