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Getting the attention of an Architect is no simple task, they are a heavily sought-after audience with discerning tastes about the content and brands they interact with. Even harder than getting an Architect’s attention, keeping it. So what’s a Building Materials marketer to do? In this session you’ll learn how to avoid common pitfalls of marketing to Architects. Learn how to capture their attention & keep them engaged. You'll learn to identify the right architects to target, the right messaging approach, and proper engagement tactics.