Smarter Together | Demystifying Specification Sites: How to Know Where to Invest and Get Positive ROI

Smarter Together Series Home > Session Details

Specification sites are plentiful and costly! But they can also deliver very qualified leads and drive huge ROI for the investment in the platform. Learn how to drive more value from specification sites by assessing the differences between specification platforms (audiences, products, tooling, data) and which ones are the best fit for your brand. Examine best practices for managing your listings, and how to access and use the lead data provided.


Brady Cohen

< Back