Darla Ferreira is an architecture and design representative (ADR) for Benjamin Moore in the Northern California territory, specifically the south Bay Area, East Bay, and Sacramento territories. As an ADR, Darla’s mission is to serve as a color product expert, educator, and brand ambassador to the architect and design community for Benjamin Moore. Additionally, she is responsible for closing the gap between color selection, specifications, and product sales to help drive sales results. In this role with Benjamin Moore, Darla is involved in helping architects and designers specify products, write master specifications specifically for firms, give product presentations and AIA CEU presentations, and provide color tools necessary for firms to select products. Darla has a bachelor’s degree in Interior Design from Sacramento State University. She began her career as a manufacturer’s representative and has always worked in that field with interior products and services such as carpet, concrete polishing, and architectural signage. She has always worked with the architecture and design community in the Northern California territory and provides a consultative approach in aiding in specifications and product knowledge. She is a member of ASID and IIDA.