Getting Business Value from Innovation, AI, and Digital Transformation

AIAU25-AI01

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1.0 LU

Live course date: 08/05/2025 | 12:00 PM

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Description

Tuesday, August 5, 2025 | 12:00-1:00pm EST

In the face of mounting industry pressures – ranging from sustainability mandates to labor shortages – the AEC industry must evolve or risk obsolescence. This course equips architects and firm leaders with strategies to turn challenges into opportunities through innovation. Explore a structured approach to diagnosing current pains, envisioning future capabilities, and deploying practical, measurable innovation strategies that align with business goals. Learn how to define success, prioritize initiatives, and drive meaningful transformation in your organization.

Learning Objectives

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Identify major industry crises that demand innovation, including sustainability, affordability, and labor equity.

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Analyze organizational challenges and root causes using structured diagnostic frameworks.

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Develop a compelling vision for future capabilities aligned with business mission and goals.

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Apply strategic methods for ideation, prioritization, and implementation of innovation initiatives.

Establish and track success metrics to measure business value and foster continuous improvement.

This free course is brought to you through a partnership with Egnyte. By registering for this course, you grant AIA permission to share your name and email address with Egnyte.

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Instructors

Dace Campbell

AIA, LEED AP

Dace is a proven thought-leader at the intersection of industry and innovation, with a focus on strategy and driving business value from emerging technology and process improvements. It is his personal mission to help create a more sustainable world through thoughtful application of spatially contextual data to improve design, construction, and operation of the built environment.
Dace is a professionally licensed architect, consultant, and fractional innovation executive, helping AEC companies realize tangible business results from their investment in technology and helping tech companies land and expand their solutions in AEC. Specifically, he has deep subject matter expertise in XR technology: researching, developing, testing, and applying XR on hundreds of successful projects over his career. He has championed the use of virtual reality and augmented reality in industry, and has proven they enhance productivity, sustainability, and equity for designers, builders, and owners.
He has led landmark projects and programs at the intersection of XR and sustainability, and his projects have been recognized with multiple awards for furthering industry excellence, including four AIA Technology and Practice BIM Awards and the Microsoft HoloLens AEC Use Case of the Year Award.

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