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Getting Your Work Published

2022-CRAN01
Included in subscription Included in subscription
1.25 LU
4.02
Course expires on: 06/13/2025
$30
Architect$30

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$45

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Description

A panel of experts discusses how to excel at getting your work photographed and published. From documenting the project, preparing and arranging professional photography and promoting the project on the web, in print and through social media. You’ll learn how to create the story behind the project and how to pitch it to editors. Sponsored by AGS Stainless, Inc., an AIA National Cornerstone Partner.  Hosted by CRAN.

Course expires 06/12/2025

Learning Objectives

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Review the importance of documenting your project.

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Learn how stage the project and arrange for the photoshoot.

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Discuss how to promote the project in digital and print media.

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Learn how publishing apps can help match you with writers.

This session was recorded live on May 18, 2022.

Instructors
Anne  Fougeron
FAIA

Anne is the principal and founder of Fougeron Architecture in San Francisco and an award-winning architect recognized for her diverse portfolio of projects, serving institutional, commercial, health-care and residential clients. Whether transforming existing buildings or creating entirely new environments, her thoughtful designs integrate rule-challenging technology and techniques to address the aspirations, opportunities and challenges that come with each commission. With nearly 30 years of practice, Anne’s work has garnered international recognition.

Kevin Harris
Assoc. AIA

Kevin is the Director of Sales & Marketing at AGS Stainless, Inc. (AGS), a railing manufacturer specializing in 100% offsite fabrication of custom railing systems. Prior to his position with AGS, Kevin founded 4 industry-leading firms including 2 information technology firms; one specializing in the creation of web-based process management tools for Fortune 100 corporations and one that specialized in building predictive modeling applications for federal agencies. He also founded a real estate development firm that spearheaded the restoration and redevelopment of a historic seaport communities’ downtown waterfront, as well as founding a state-chartered community bank. Mr. Harris currently serves as a Member of the Board of Trustees for the National Association of Home Builders (NAHB) Leading Supplier's Council (LSC), and he also serves as a Trustee for the NAHB Remodelers Council. Additionally, he serves on the Executive Committee for the American Institute of Architects National Custom Residential Architects Network (CRAN). 

Liza Hausman

Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential building and design platform and community. Houzz has transformed the process of home remodeling and design by applying mobile, visual and other technologies that are driving design in today's digital age. Ms. Hausman is a frequent speaker at design events across the country, from High Point Market to IBS/KBIS to the AIA annual convention. In her role at Houzz, Ms. Hausman is focused exclusively on the trade community, from architects, interior designers, and luxury builders to brands and manufacturers. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands and a host of innovative startups, and shares her expertise on topics ranging from brand-building to the economic and structural trends that are changing the home design and construction industries. Liza graduated from the University of California at Berkeley and earned her MBA from Northwestern's Kellogg School of Management. During her many years at Houzz she's brought in architects as well as interior and landscape designers to create a special home for herself and her husband, two children and dog Suki in Palo Alto, California.  

Michele   G. Hottel

Michele Grace Hottel has been practicing Architecture with her own firm, Michele Grace Hottel, Architect since 1994. after working as a consultant with other Architecture and Engineering firms in the Los Angeles and San Diego area. She attended Cal Poly, Pomona and the University of Copenhagen (DIS) for Architecture. Michele is on the AIA CRAN National Advisory Group, the Chair of her local CRAN Chapter. a Commissioner and Subject Matter Expert for the California Architects Board. and a past City of La Mesa Planning Commissioner. One can read her blog and listen to her podcast, "I've never met a woman architect before..."  

Paul Petrunia

Paul Petrunia is the founder and director of Archinect, a (mostly) online publication/resource founded in 1997 to establish a more connected community of architects, students, designers and fans of the designed environment. Outside of managing his growing team of writers, editors, designers and technology specialists, Paul co-hosts Archinect Sessions, a weekly podcast featuring discussions of current architecture news and exclusive interviews with architecture leaders. Paul is also the founder and director of Bustler, the web's primary resource for architecture competition, events and related news stories. Paul studied architecture and the University of Oregon and the Southern California Institute of Architecture. He lives in Los Angeles with his wife. In his spare time he enjoys skiing, scuba diving, mountain biking and playing tennis.