Profit…then Art: 12 Steps to Building a Successful Small Firm
CRANPTA-2015
Included in subscription
1.00
LU
4.40
Course expires on: 02/24/2025
Included in subscription
Description
How many architects have you met who said that they got into architecture for money? More often than not, the element of creativity and design was the #1 motivating aspect for someone in the profession. But should it be? After viewing this course, you may become an architect who sees the word “profit” in a different way. Taking the steps and setting the foundation for a strong, healthy, profitable business can lead to an architect having the freedom to create art and more of it. This course presents the basic 12 fundamentals essential to a successful business in architecture, describing how they work and how to apply them in a small firm environment
Learning Objectives
Examine the 12 steps that are the fundamentals to a successful business in architecture.
Contrast the difference between Sales and Marketing as it applies to an architecture business.
Learn which aspects of your business to prioritize for effective productivity.
Identify unique considerations for structuring a business in the small firm environment.
This session was recorded live at the 2015 CRAN Symposium.
Mark R. LePage is the Partner in Charge of Operations at Fivecat Studio Architecture, a leading residential architecture firm located in Westchester County, New York. Mark and his wife, architect Annmarie McCarthy, launched Fivecat Studio in 1999 at the age of 29 with no money and no clients. Together they have grown the regional firm to a staff of six, managing projects worth more than $10 million. Mark is the founder of Entrepreneur Architect, this online education resource inspiring architects to build better businesses. He launched the blog in 2007 as a personal project to document ideas for business success. In 2012, Mark relaunched Entrepreneur Architect at EntreArchitect.com and introduced the The Entrepreneur Architect Podcast. Working to become an influential force in the profession, Mark’s mission is to teach sole proprietors, small firm architects and students the importance of business success in the profession of architecture.