Story-selling & The Freestyle Practice
2022-AIALA01
Included in subscription
1
LU
Course expires on: 03/24/2025
Description
What makes a successful A+D practice? Find out by taking a break from your daily grind and getting into active thinking mode with business strategy consultant, architect and SO|arch founder, Elisabeth Sporer, AIA, CID. Who gets the work, and how? This session focuses on the elements of a strategic plan with a focus on brand, BD (business development) and marketing.
Course expires 03/23/2025
Learning Objectives
Learn best practices for brand, BD and marketing
Critically assess your firm's specific needs related to brand, BD and marketing
Create synergies between BD and marketing that are appropriate for your practice
Identify, and deploy, the appropriate BD & marketing staff and consultants for successful outcomes
This session was presented and recorded live on February 23, 2021 by AIA Los Angeles as part of the Think-time Tuesdays Series.
Lisa Boquiren provides insight, ideas and strategy for creative businesses. She oversaw major rebranding initiatives at architecture and design firm EHDD, and at San Francisco Design Center. The former chair (volunteer) of AIASF's communications committee, Lisa is a regular contributor to the chapter's events calendar, and most recently produced "Flight Path" (2020), "Chain Link" (2020) and the upcoming "Power Table" (2021), the latest panel discussion in her on-going "Practice series" (2012-present).
Elisabeth Sporer, AIA, CIC works with CEOs, founders and leadership teams to build successful A+D firms through an integral approach. She is a licensed architect in California and Berlin/Germany, a LEED Accredited Professional, and a New Ventures West certified integral coach. Her multi-faceted professional experience spans design and architecture to business strategy and business management in her native Germany and in the US for firms such as EHDD, Perkins + Will and STUDIOS, and her own firm SO|arch. Based in Northern California, she has presented at major AIA chapters in California, including AIA San Francisco, AIA Los Angeles, AIA East Bay and AIA Central Valley, on topics like business strategy [“Blueprint for Success” in 2020 and “Think-Times Tuesdays” in 2021] , entrepreneurship [“The Free Solo Practice” in 2019] ], ownership transition [“Ownership Transition in the Entrepreneurial Era of Gen X”], mentorship [“High Performance Mentorship” in 2020 and international practice [“Unlearning the Metric System” in 2019 and “Career Strategies for International Professionals” in 2021].