Understanding the connection between architecture and storytelling
Included in subscription
Description
In the first of the five-part Video Storytelling for Architects Series, hear from firm owner Joe Valerio and Marketing & Communications Director Francisco Lopez de Arenosa, AIA Film Challenge 2021 Runner Up, on why video is utilized in practice, including examples of how a film can bring an architecture project to life.
Course expires 05/24/2025
Learning Objectives
Identify elements of video storytelling and architecture
Recognize how elements of video storytelling and architecture complement each other
Understand the significance of telling architecture stories through video
Fascinated by all means of storytelling, Francisco understands the importance of narrative in design as well as the mechanics involved in business. To him, Marketing, Communications and Business Development are endeavors centered around design—requiring a creative, iterative, strategic and data-backed approach to succeed. Valerio Dewalt Train’s unique brand and voice is something that he attributes to a culture of innovation, as well as a highly talented, and collaborative team that’s housed within a design studio. It’s a continually evolving environment shaped by many—an aspect of the organization that he finds exciting and motivating to contribute to.
An award-winning architect, recognized for his creativity in project design, Joseph Valerio oversees the design development of all firm commissions. His portfolio, accumulated over a 30 year career, includes a wide variety of projects and numerous design awards. Higher education, corporate office, high-tech industrial, institutional, retail, health care, restaurant, residential and theater facilities are all represented.