AIA Entrepreneur Summit 2015: Business Strategy

Experts in the business of architecture offer insightful analysis on the state of the profession as well as the fundamentals and entrepreneurial possibilities of a solid business strategy.

Description: 

Keynote speaker Jim Cramer and a panel of experts in the business of architecture offer insightful analysis on the state of the profession as well as the fundamentals and entrepreneurial possibilities of a solid business strategy. Questions considered include: business education for emerging professionals, factors limiting small firm success, alternative career paths, and opportunities architects have to expand their services beyond the traditional design firm. This is a master class in business strategy for practitioners, providing insight and inspiration for anyone interested in improving the way they do business.

Learning objectives

  • Discuss the role of business education in architecture school, such as business, specification, project management, and/or construction
  • Explore considerations for architect pursuing an alternative career path
  • Discuss the opportunities open for architects to expand their services beyond the traditional design firm, or outside of the profession.
  • Examine strategies architects can use to contribute more value to society in general, including new lines of business and marketing design thinking skills to prospective clients outside of the construction industry.

This course is part of a series

User rating:
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Average: 4.4 (53 votes)
$40 non-member
$25 member
1.50 LUs
  • RIBA

Instructors

  • Jim Cramer

    Jim Cramer

    Chairman/ CEO, Greenway Group

    Jim Cramer is the founder of Greenway Group, a leading strategy consulting and business networking...
  • Rena Klein, FAIA

    Rena M. Klein

    FAIA

    Principal, RM Klein Consulting

    Rena M. Klein, FAIA, is a nationally recognized expert in small firm practice and author of “The...
  • Evelyn Lee, AIA

    Evelyn Lee

    AIA

    Senior Strategist, MKThink

    Evelyn Lee, AIA, is a senior strategist at MKThink, the ideas company for the built environment. As...
  • Mark LePage

    Mark R. LePage

    AIA

    Partner, Fivecat Studio

    Mark R. LePage is the Partner in Charge of Operations at Fivecat Studio Architecture, a leading...
  • Jim Rains, FAIA

    Jim Rains

    FAIA

    Owner, Rains Studio, PA

    Jim Rains, FAIA, is the owner of Rains Studio, PA, in Ramseur, N.C., which provides construction...

Course details

Contents: Video, quiz, evaluation

Expiration: One year after purchase

Duration: 1:30

Passing Score: 80% on quiz