AIA Entrepreneur Summit 2015: Business Strategy
Experts in the business of architecture offer insightful analysis on the state of the profession as well as the fundamentals and entrepreneurial possibilities of a solid business strategy.
Keynote speaker Jim Cramer and a panel of experts in the business of architecture offer insightful analysis on the state of the profession as well as the fundamentals and entrepreneurial possibilities of a solid business strategy. Questions considered include: business education for emerging professionals, factors limiting small firm success, alternative career paths, and opportunities architects have to expand their services beyond the traditional design firm. This is a master class in business strategy for practitioners, providing insight and inspiration for anyone interested in improving the way they do business.
- Discuss the role of business education in architecture school, such as business, specification, project management, and/or construction
- Explore considerations for architect pursuing an alternative career path
- Discuss the opportunities open for architects to expand their services beyond the traditional design firm, or outside of the profession.
- Examine strategies architects can use to contribute more value to society in general, including new lines of business and marketing design thinking skills to prospective clients outside of the construction industry.
This course is part of a series
Chairman/ CEO, Greenway GroupJim Cramer is the founder of Greenway Group, a leading strategy consulting and business networking...
Principal, RM Klein ConsultingRena M. Klein, FAIA, is a nationally recognized expert in small firm practice and author of “The...
Senior Strategist, MKThinkEvelyn Lee, AIA, is a senior strategist at MKThink, the ideas company for the built environment. As...
Partner, Fivecat StudioMark R. LePage is the Partner in Charge of Operations at Fivecat Studio Architecture, a leading...
Owner, Rains Studio, PAJim Rains, FAIA, is the owner of Rains Studio, PA, in Ramseur, N.C., which provides construction...