Keynote speaker Jim Cramer and a panel of experts in the business of architecture offer insightful analysis on the state of the profession as well as the fundamentals and entrepreneurial possibilities of a solid business strategy. Questions considered include: business education for emerging professionals, factors limiting small firm success, alternative career paths, and opportunities architects have to expand their services beyond the traditional design firm. This is a master class in business strategy for practitioners, providing insight and inspiration for anyone interested in improving the way they do business.