AIA Entrepreneur Summit 2015: New Models (Part Two)

A panel of experts examines how architects can create new revenue by expanding practice and embracing new business models.


Within the context of business models, what are the characteristics that would make someone a successful entrepreneur? What are the obstacles for architects to break out of our traditional model? Economics plays a central role in our ability to expand services or take our practice in new directions.  Our expert panel, moderated by AIA Chief Economist Kermit Baker, considers ways in which architects can create new sources of revenue by expanding their practices in different ways and embracing new models for doing business.  Questions explored include how architects are uniquely suited to development, key measures for exploring development opportunities, and factors influencing the decision process around undertaking a new business venture.   This cutting-edge discussion will inspire and enlighten you.


Learning objectives

  • Discuss the characteristics unique to architects that create particular challenges to entrepreneurialism.
  • Discuss the characteristics that make architects uniquely qualified to be entrepreneurial
  • Describe the key measures used to determine whether to pursue a development opportunity
  • Discuss what architects should do to better prepare themselves for a new business venture

This course is part of a series

User rating:
Average: 4.3 (119 votes)
 $50  non-member
 $35  member
1.50 LUs
  • RIBA


  • Kermit Baker

    Ph.D., Hon. AIA

    Chief Economist | The American Institute of Architects

    Kermit Baker, PhD, Hon. AIA is a Senior Research Fellow at Harvard University's Joint Center for...
  • Catherine Chan

    Catherine Chan


    Director of Strategic Practice | dRofus

    A 25-year industry veteran, Catherine Chan, AIA, developed a remarkable portfolio of award-winning...
  • Jonathan Marvel

    Jonathan Marvel


    Principal | Marvel Architects

    Jonathan Marvel, FAIA, is Principal at Marvel Architects, which he founded in 2013. With more than...
  • Jonathan Segal

    Jonathan Segal


    Principal | Jonathan Segal Architect

    Throughout the past twenty years Jonathan Segal, FAIA, has created and modeled the unique practice...