Building a Case for High-Performance Design


The economics of high-performance design are often seen as a barrier to implementation, yet numerous studies highlight the direct and indirect economic benefits to sustainable and resilient construction. Armed with this evidence-based data, architects are creatively working to align competing stakeholder motivations to establish compelling business cases for high-performance design. In this session, researchers from the University of Washington will introduce five actionable value propositions and discuss how to leverage them with your clients. Firm leaders will share real-world examples and challenges of aligning value propositions to drive high-performance design.

Learning objectives

  • Identify 5 overarching value propositions you can use to align sustainable design outcomes with client needs.
  • Walk away with actionable, evidence-based arguments to effectively counter the narrative that high-performing design is economically prohibitive in your client and project team discussions.
  • Discover tricks for converting technical building performance data – like pEUI percent reduction into meaningful metrics that resonate with your client and project team.
  • Navigate new resources to more effectively tailor conversations about sustainability and resilience to strengthen client relationships, win business, and combat climate change.

This course is part of a series

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 $40  non-member
 $25  member
1.00 LU
  • HSW