Disruptive Small Firm Practices: Innovative Models for Expanding Services

Explore innovative ideas for expanding a small firm's services beyond the traditional scope of services.

Description: 

A disruptive innovation helps create a new market and value network. In this course, three professionals will demonstrate how firms can utilize these innovations to expand into more sustainable and resilient business models beyond traditional architecture.

Learn how to:

  • Utilize tools to re-conceptualize your firm's expanded services offerings
  • Determine how expanded services integrate with your current business models
  • Develop strategies for marketing expanded services to new and existing architectural clients
  • Consider how expanded services augment opportunities for traditional architectural services offerings

The course will end with a structured brainstorming session, giving you energy and ideas for innovative ways to start your own disruptive practice.

Learning objectives

  • Determine how expanded services integrate with their current business models.
  • Develop strategies for how to market expanded services to new and existing architectural clients.
  • Consider how expanded services augment opportunities for traditional architectural services offerings.
  • Learn case studies from three accomplished professionals who have successfully implemented innovative expanded services business models.

This course is part of a series

User rating:
4.25
Average: 4.3 (68 votes)
$40 non-member
$25 member
1.00 LU
  • RIBA

Instructors

  • Chris Baribeau

    AIA

    Principal Architect, Modus Studio

    Chris Baribeau AIA is the principal architect of the award winning practice Modus Studio which he...
  • Jonathan Jackson

    Partner, WSDIA (WeShouldDoItAll)

    Trained as an architect, but interested in design beyond traditional architectural practice,...
  • Marc Manack

    AIA

    Principal / Assistant Professor, SILO AR+D llc

    Marc Manack, AIA, is an Assistant Professor in the Fay Jones School of Architecture at the...
  • Robert Maschke

    FAIA

    Principal, Robert Maschke Architects Inc.

    Robert Maschke, FAIA, founded Cleveland, Ohio based robert maschke ARCHITECTS in 1997. The...

Course details

Contents: Video, quiz, evaluation

Expiration: One year after purchase

Duration: 1:00

Passing Score: 80% on quiz