GROW Symposium 2015: Cultivating Future Architectural Leaders, Part 1
Learn critical skills and new ways to think about business development from leaders who are re-shaping their firms.
GROW is a one-day symposium geared toward emerging leaders and mid-career architects seeking inspiration and knowledge. Whether you are moving up in your current firm or thinking about starting a new one, learn critical skills and new ways to think about practice from leaders who are reshaping the business of architecture.
In Part 1, Paola Moya delivers a key-note address on the topic that is inevitable on the way to success but is never discussed: failure. Moya outlines how to deal with failure by adapting one’s attitude toward the situation to create opportunity and better outcomes. Next, a panel discussion on the topic of Business Development highlights new and diverse ways of approaching management, marketing, and personnel strategies.
Learning objectives
- Learn about different paths that can lead to success in an architectural career, and the challenges that might face emerging professionals.
- Analyze the challenges and benefits of running a small architectural firm.
- Explore business development strategies for small firms and businesses to secure projects and commissions.
- Develop project and human resource management strategies for providing a creative and positive working environment in small firms.
- RIBA
Instructors
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Arielle Assouline-Lichten
Principal designer and Founder | Slash Projects
Arielle Assouline-Lichten, of Slash Projects, holds a Bachelor’s of Arts in Critical Theory and... -
Pablo Castro
Founding Principal, OBRA Architects
Pablo Castro was born and first educated in San Juan, Argentina and later at Columbia University in... -
Keith Kennedy
Professional services marketer, STUDIOS Architecture
Keith is always one to challenge the way we do business. As a professional services marketer, he... -
Paola Moya
CEO and Principal, Marshall Moya Design
Paola Moya joined a partnership with Michael Marshall in 2010 to form Marshall Moya Design. She now...