GROW Symposium 2015: Cultivating Future Architectural Leaders, Part 1

Learn critical skills and new ways to think about business development from leaders who are re-shaping their firms.


GROW is a one-day symposium geared toward emerging leaders and mid-career architects seeking inspiration and knowledge. Whether you are moving up in your current firm or thinking about starting a new one, learn critical skills and new ways to think about practice from leaders who are reshaping the business of architecture.

In Part 1, Paola Moya delivers a key-note address on the topic that is inevitable on the way to success but is never discussed: failure. Moya outlines how to deal with failure by adapting one’s attitude toward the situation to create opportunity and better outcomes. Next, a panel discussion on the topic of Business Development highlights new and diverse ways of approaching management, marketing, and personnel strategies.

Learning objectives

  • Learn about different paths that can lead to success in an architectural career, and the challenges that might face emerging professionals.
  • Analyze the challenges and benefits of running a small architectural firm.
  • Explore business development strategies for small firms and businesses to secure projects and commissions.
  • Develop project and human resource management strategies for providing a creative and positive working environment in small firms.
User rating:
Average: 4 (32 votes)
 $40  non-member
 $25  member
1.50 LUs
  • RIBA


  • Arielle Assouline-Lichten

    Principal designer and Founder | Slash Projects

    Arielle Assouline-Lichten, of Slash Projects, holds a Bachelor’s of Arts in Critical Theory and...
  • Pablo Castro

    Founding Principal, OBRA Architects

    Pablo Castro was born and first educated in San Juan, Argentina and later at Columbia University in...
  • Keith Kennedy

    Professional services marketer, STUDIOS Architecture

    Keith is always one to challenge the way we do business. As a professional services marketer, he...
  • Paola Moya

    CEO and Principal, Marshall Moya Design

    Paola Moya joined a partnership with Michael Marshall in 2010 to form Marshall Moya Design. She now...