Markitects - Empowering and Retraining Your Future Owners

Learn about "Markitects" - a year-long program that challenges young professionals.


Many architectural firm owners, especially Boomers, have spent time training and coaching promising colleagues to be great project managers, architects, designers, and collaborators, but how much time have you invested in developing your in-house next generation to make your legacy practice a sustainable and ongoing entity in the future? Have you mentored emerging talents to become persuasive thought leaders future clients will seek out and trust to continue the vision you spent your life creating? Come and learn how one firm has created “Markitects,” a year-long program that challenges young professionals with potential to learn the fundamentals of marketing by understanding the firm’s brand, getting to the root of their own personal brand, and understanding how these work together for successful business development. Markitects often realize that through their work, they can grow into key leaders of the firm, and ultimately make a positive difference in the lives of others.

Learning objectives

  • Learn how the “Markitects” program empowers your next generation to be curious, think differently, and be responsible for becoming resilient leaders in the future
  • Review the “Markitects” curriculum that takes your staff through a series of readings, exercises, and guest speakers, and prepares them to be innovative and driven to make a difference in your firm
  • Delight in a series of short videos that demonstrate the “Markitects” graduates final culmination of what they think will make a difference
  • Take home the spirit of this program and recreate it in your practice to make it the sustainable company you have imagined
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 $40  non-member
 $25  member
1.00 LU
  • RIBA


  • Daniel J. Cinelli


    Managing Principal and Director / Perkins Eastman

    Daniel J. Cinelli, FAIA, a Managing Principal and Director of Perkins Eastman, has worked with over...
  • Carlos Endriga


    Project Architect / Perkins Eastman

    Carlos Endriga, AIA, has six years of experience in architecture and is a recently licensed...
  • Heather Jauregui


    Sustainability Specialist / Perkins Eastman

    Heather Jauregui, LEED AP BD+C, O+M, CPHC, works for Perkins Eastman as a Sustainability Specialist...
  • Katie Johnson

    Interior Designer / Perkins Eastman

    Katie Johnson graduated from Virginia Polytechnic Institute and State University with a Bachelor of...