Mini MBA: Mastering the Business of Architecture for Emerging Professionals

If you want to land projects that give you fulfillment—and an appropriate profit—this course is for you.

Description: 

Strategic plans, business plans, marketing plans, budget plans: Where do you begin when trying to visualize your firm's future? And how do you go from vision to implementation? This session will help you evaluate the strategic planning process for you and your firm.

With a focus on ways to promote plan success, this workshop will highlight the benefits of being realistic, understanding the marketplace, anticipating the future economy, identifying your skills, and acknowledging your shortcomings.

Learning objectives

  • Identify the factors that go into a strategic plan, taking into account desired project types, firm size, firm culture, profitability, and operational issues.
  • Establish the marketing and business development plans required to implement your strategic plan.
  • Learn how to apply planning for the first time in your firm and participate in planning if you're outside of the core strategic planning team.
  • Explore the business climate, competitive landscape, and changing customer expectations that should inform your firm's strategic, business, marketing, and operating plans.
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$40 non-member
$25 member
2.75 LUs
  • RIBA

Instructors

  • Nicole Martineau

    Senior Associate | Arrowstreet

    Nicole is a Senior Associate at Arrowstreet Architecture and Design. She has focused her...
  • Judith Nitsch

    Founding Principal | Nitsch Engineering

    Judy is the founding principal of Nitsch Engineering. Her work as a civil engineer has focused on...
  • Cynthia Paul

    Managing Director | FMI Corporation

    Cynthia leads FMI’s Market Strategy practice. The practice focuses on creating sustainable,...
  • Carole Wedge

    President | Shepley Bulfinch

    She is an advocate for diversity in the profession on a national level, and is active in the AIA...

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