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A More Productive and Fun Approach to Business Development

Learn how to create a more effective business development strategy that leads to more rewarding client relationships and better projects! Three panelists share advice on key business development topics.


Would you like to develop a more effective business development strategy? One that leads to more rewarding and enduring client relationships—and better projects?

Hear from three panelists who will share their perspective and advice on topics such as:

  • Connecting with current contacts to create new opportunities and relationships
  • Creating accountability for client relationships and effective channels for communication, feedback, and collaboration
  • Overcoming a lack of natural inclination toward relationship-building
  • Being disciplined about staying on track with strategic target clients

You’ll leave with information and templates for developing a more productive and fun business development plan. After this course, you'll have everything you need to become a business development pro!

Learning objectives

  • Better understand what works and doesn’t work when communicating with owners to win new work and gain repeat business. 
  • Organize yourself anf your firm firms for greater accountability for client relationships and more effective internal channels for feedback and collaboration.
  • Use social media/emerging technologies to gain visibility for individual and firm wide expertise and communicate with a broad constituency for opportunities and relationships beyond immediate
  • Implement a five-step process for strategic client development that enables you to overcome all of the typical challenges to business development. 
User rating:
Average: 4.1 (509 votes)
 $45  non-member
 $30  member
1.00 LU
  • RIBA


  • Niraj Dangoria

    Niraj Dangoria

    Associate Dean, Facilities Planning and Management | Stanford University School of Medicine

    Representing Stanford University, Niraj Dangoria will offer an owner's perspective of how...
  • Kelly Fehr

    Kelly Fehr

    Principal Consultant | Cameron MacAllister Group


    Providing business development services to architectural firms for 20 years, Kelly Fehr has created...
  • Susan O'Connell

    Susan O’Connell


    Principal | AC Martin

    Susan is the leader of AC Martin’s Education Studio. Susan received her BA from USC, Masters from...
  • Amanda Walter

    Amanda Walter

    Principal, Communications Strategist | Walter Communications

    After a decade leading communications programs inside large firms, Amanda Walter founded Walter...