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Person-Centered Wayfinding at the Zuckerberg San Francisco General Hospital Campus


How do you create a "radically inclusive" wayfinding system? Zuckerberg San Francisco General (ZSFG) hospital recognized that challenges in navigating their campus had become a barrier to serving their community.

ZSFG aspired to develop a comprehensive and integrated wayfinding strategy to support current and future building renovations and additions on campus, construction disruptions, and department and clinic relocations. ZSFG is a high-volume public safety net hospital, trauma center, and healthcare campus serving a diverse population with wide-ranging mobility, sensory, cognitive, cultural, socio-economic, language, literacy, and acuity needs. Originally built in the late 1800's, the expansive campus now has thirteen buildings and continues to grow and change.

In this session, Boulder Associates Architects' research team, BA/Science, describe their person-centered approach which gathered evidence to point designers and decision makers in the right direction. Research activities were designed to understand how diverse campus users create internal maps, calculate routes, and recognize distinct places in current and future states. Results from this study provided recommendations for the design of wayfinding signage & graphics, operational process improvements, and infrastructure improvements.

Learning objectives

  • Learn how to develop a research plan to study campus wayfinding
  • Understand how to identify campus wayfinding challenges experienced across diverse users
  • Learn how to collect evidence to identify design features that support and challenge wayfinding
  • Identify how to apply findings to inform design strategies that promote wayfinding in complex campus environments and across diverse user needs.

In partnership with AIA San Francisco

User rating:
Average: 4.2 (93 votes)
 $45  non-member
 $30  member
1.00 LU
  • HSW


  • Meredith Banasiak Headshot

    Meredith Banasiak

    Assoc. AIA

    Director of Research | BA/Science, Boulder Associates Architects

    As Director of Research for Boulder Associates’ BA/Science group, Meredith leads efforts to support...
  • Jenny Hastings Headshot

    Jenny Hastings

    Principal | Boulder Associates Architects

    Jenny holds a BA in Interior Design from California State University Sacramento. Jenny is a founder...