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Research for Practice: How to Increase Your Competitive Edge

Bolster your competitive edge and advance your leadership skills by applying research thinking to design projects.


Research-driven design is in demand, and savvy clients are increasingly interested in this informed approach. This constructive session shows you how to create evidence-based design solutions and prepare your firm to embrace this approach.

Learn to satisfy the demands of your client base as presenters discuss:

  • Multidisciplinary approaches using multiple knowledge bases to achieve sustainability, resilience, and wellness
  • How research transforms the process of design and problem-solving, as well as the rationale, benefits, and methods of incorporating this research
  • Strategies and tools for gathering and sharing evidence-based design knowledge

Your clients are asking for research-driven design. Are you prepared to offer it?

Learning objectives

  • Understand the relationship of research to today’s practice of architecture, as well as to the design process.
  • Learn how and when to integrate research into architectural practice.
  • Explore how to present and discuss research with clients.
  • Gain knowledge of architect-friendly research tools and databases.

Course sponsor

This course is part of a series

User rating:
Average: 3 (7 votes)
 $40  non-member
 $25  member
1.00 LU
  • RIBA


  • Kirk Hamilton

    D. Kirk Hamilton


    Professor of Architecture, Texas A&M University

    Kirk Hamilton is a Professor of Architecture at Texas A&M University where he teaches...
  • Ray Pentecost

    A. Ray Pentecost III


    Professor of Practice, Texas Tech University and TTU Health Sciences Center

    Dr. Ray Pentecost is a Professor of Practice in Architecture at Texas Tech University and in Public...