The Smarter Together Series

Smarter Together Series

Price: Individuals $250 | Groups of 10+ $188 per seat (Contact us for group pricing)

All registrations include access to live sessions and archived content so you don't have to worry about missing a session!


The Smarter Together Series is a new AIA experience designed specifically for building product manufacturers. This unprecedented event will bring together leading experts from multi-disciplinary fields to share transformational strategies to reach, and build, relationships with architects.

Join us for a series of virtual events that provide inspirational leadership insights and tactical, pragmatic tools based on an assessment of the construction ecosystem, analysis of the architecture practice, adaptation of marketing strategies, and alignment of the organizational values.

An inspirational series dedicated to transforming hour the industry collaborates to create a healthier, more equitable built environment.


June 2 | Assess the State of the Construction Ecosystem

11am ET | Keynote: The Future is for Sale

Noon ET | Construction Needs Precision to Increase Leverage & Drive Efficiency

12:30pm ET | Why BIM Should be at the Center of Your Business Strategy

1pm ET | Beyond Specification—How to Maximize Results During Bidding

2pm ET | Construction Market Economic Forecast

3pm ET | Re-Imagining Building Materials Marketing for a New Economy

3:30pm ET | How to Compete with Shifts in Brands and Suppliers


June 3 | Analyze the Evolution of Architectural Practice

11am ET | Keynote: Five Things About the Future of Architecture: Technology, Practice, and Opportunities for BPMs

Noon ET | Data and Insights into the Mind of the Architect and Firm Culture

12:30pm ET | Leveraging the AECO Project Delivery Tech Stack for BPM Success

1pm ET | Collaborative Product Development Between BPMs and Architects

2pm ET | Building & Remodeling Brand Relationships with Architects

3pm ET | Common Pitfalls of an Architect Marketing Strategy

3:30pm ET | What do Architects Say About Your Product Marketing?


June 8 | Adapt to New Strategies for Sales and Marketing Excellence

11am ET | Keynote: Embracing the Tech Marketing Mindset in Legacy Industry

Noon ET | Results-Driven Branding and Marketing in the New Normal

12:30pm ET | High Conversion Digital Strategies for BPMs

1pm ET | Top 5 SEM Strategies the Building Products Industry Should be Using Today

2pm ET | The New Normal: A Roadmap to Sales and Marketing in a Post-COVID Digital World

3pm ET | Demystifying Specification Sites: How to Know Where to Invest and Get Positive ROI

3:30pm ET | Converting Brand Equity into Sales Opportunity


June 10 | Align Your Values to Drive New Value

11am ET | Keynote: Aligning Your Values to Your Customers

Noon ET | Practitioners' Perspectives on Racial and Gender Equity in Construction

1pm ET | Enabling Equitable, Inclusive Communities

2pm ET | Integrating Your Values into Your Supply Chain

3pm ET | Transforming Our Industry Overnight (After Waiting for 30 Years)

3:30pm ET | The Climate Challenge for the Construction Industry

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