Social Media: The Secret Sauce

Find the "secret sauce" for effective, results-driven social media strategies that raise your design firm’s profile, create valuable connections, and increase profitability.


Design professionals are social by nature, after all, and visual media is the perfect partner for design. But social media can be confusing, and it’s easy to get lost in the noise, spending lots of time for little return.

Learn the "secret sauce" for using social media to raise your firm’s profile, generate connections, and increase profitability. Discover the right mix of content, tone, frequency, and value to engage your audience and enhance initiatives such as:

• Staff on-boarding

• Community building

• Content curation

By referencing both an individual architect’s social media presence and firm-wide efforts, this course will enable you to properly assess and utilize social media tools, and measure metrics of success.

Learning objectives

By the end of this presentation, participants will be able to:

•    Determine how social media marketing fits into corporate marketing strategies for design professionals and can inform peoples’ roles and activities at all levels.

•    Create, source, assess and curate content.

•    Develop goals for your businesses’ social media marketing strategy and to use those goals to assess social media platforms.

•    Compose corporate strategies for staff education and on-boarding.

User rating:
Average: 4.5 (48 votes)
 $40  non-member
 $25  member
1.00 LU
  • RIBA


  • Michael R. Davis


    Principal and President  |  Bergmeyer Associates, Inc.

    Michael is a practicing architect and an advocate for sustainable public policy. He was 2013...
  • Karen E. Robichaud

    Communications Editor | Payette

    Karen leads the online engagement strategy at Payette and develops staff on-boarding programs, a...