Staying Open for Business During Uncertain Times


A frank discussion centered on two architects the AIA profiled in 2020 about what it means to identify future needs and address current liabilities. Explore how firms can walk the line between mere viability and real profitability while also maintaining high design standards for an equitable profession committed to climate action. The message is: surviving and thriving are hard, but they can be done, and here are two stories about how.

Learning objectives

  • Hear from two seasoned professionals who have operated successful practices for decades on how to understand business cycles and adapt to new circumstances.
  • Learn about an award winning sole-practitioner historic preservation practice from the former Chief Architect for the National Trust for Historic Preservation's sites nationwide.
  • Learn about an award winning multidisciplinary mid-size firm from one of its principals who has been a consistent champion of interns and young designers.
  • Consider the difficult but doable balance between a values-driven approach to practice and a business-minded approach to design as a strategy for thriving during uncertain times.

This course is part of a series

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 $40  non-member
 $25  member
1.00 LU