Story-selling & The Freestyle Practice
What makes a successful A+D practice?
Find out by taking a break from your daily grind and getting into active thinking mode with business strategy consultant, architect and SO|arch founder, Elisabeth Sporer, AIA, CID. Who gets the work, and how? This session focuses on the elements of a strategic plan with a focus on brand, BD (business development) and marketing.
Once elusive-sounding concepts, perhaps even taboo topics, in A+D, "brand" and "marketing" have not only become part of the industry's lexicon, but can also be key influencers, along with BD (business development), of a successful practice. In this session, AIA Los Angeles' Think-Time Tuesday host, and business strategy consultant, Elisabeth Sporer, AIA CID, and her guest, brand strategist and creative consultant Lisa Boquiren unbox each element.
- Learn best practices for brand, BD and marketing
- Critically assess your firm's specific needs related to brand, BD and marketing
- Create synergies between BD and marketing that are appropriate for your practice
- Identify, and deploy, the appropriate BD & marketing staff and consultants for successful outcomes
This session was presented and recorded live on February 23, 2021 by AIA Los Angeles as part of the Think-time Tuesdays Series.
Brand Strategist & Creative ConsultantLisa Boquiren provides insight, ideas and strategy for creative businesses. She oversaw major...
Founder | SO|arch
A+D Business StrategistElisabeth Sporer, AIA, CIC works with CEOs, founders and leadership teams to build successful A+D...