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Story-selling & The Freestyle Practice


What makes a successful A+D practice?  

Find out by taking a break from your daily grind and getting into active thinking mode with business strategy consultant, architect and SO|arch founder, Elisabeth Sporer, AIA, CID. Who gets the work, and how?  This session focuses on the elements of a strategic plan with a focus on brand, BD (business development) and marketing.

Once elusive-sounding concepts, perhaps even taboo topics, in A+D, "brand" and "marketing" have not only become part of the industry's lexicon, but can also be key influencers, along with BD (business development), of a successful practice.  In this session, AIA Los Angeles' Think-Time Tuesday host, and business strategy consultant, Elisabeth Sporer, AIA CID, and her guest, brand strategist and creative consultant Lisa Boquiren unbox each element.

Learning objectives

  • Learn best practices for brand, BD and marketing
  • Critically assess your firm's specific needs related to brand, BD and marketing
  • Create synergies between BD and marketing that are appropriate for your practice
  • Identify, and deploy, the appropriate BD & marketing staff and consultants for successful outcomes


This session was presented and recorded live on February 23, 2021 by AIA Los Angeles as part of the Think-time Tuesdays Series.  

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 $45  non-member
 $30  member
1.00 LU


  • Lisa Boquiren Headshot

    Lisa Boquiren

    Brand Strategist & Creative Consultant

    Lisa Boquiren provides insight, ideas and strategy for creative businesses. She oversaw major...
  • Instructor headshot. Elisabeth Sporer smiling

    Elisabeth Sporer

    AIA, CIC

    Founder | SO|arch

    A+D Business Strategist

    Elisabeth Sporer, AIA, CIC works with CEOs, founders and leadership teams to build successful A+D...