Environmental Scan

A Three-Phase Program to Fast-Track Your Design Business for Profit

Learn the essential components of an integrated growth and management approach.


Do you know what it takes to develop a goal-oriented business strategy, communicate effectively about your projects to win the next ones, and develop a robust network?

Three industry veterans will elaborate on the essential components of an integrated growth and management approach:

• How the most successful firms use strong scenario planning to create profitable practices. 

• How effective language and a focused outreach program can build influence among clients, peers, and others. 

• Tactical planning for business development, including the essential components of trust, confidence, and chemistry.

Learning objectives

Participants will be able to:

  • Implement a business strategy that anticipates change and optimizes opportunities.
  • Communicate in a focused, effective and targeted way to build influence, broaden their visibility, and create greater prospects for their firms in general and specific markets.
  • Execute business development based on the essential components of trust, confidence, and chemistry that help them get new business.
  • Define the vision of their firms and develop clarity about their position in the marketplace.
User rating:
Average: 4.3 (59 votes)
 $40  non-member
 $25  member
1.00 LU
  • RIBA


  • Tami Hausman, PhD

    Tami Hausman


    President, Hausman LLC

    Tami Hausman of Hausman LLC,  has a combined background in marketing, public relations, and...
  • Lisa Henry

    Lisa Henry

    Allied AIA

    CEO, Greenway Group

    Lisa Henry, CEO, leads Greenway Group in their consulting work with A&D firms to develop...
  • Stephen R. Whitehorn

    Stephen R. Whitehorn

    Managing Principal, Whitehorn Financial Group

    Stephen R. Whitehorn, Managing Principal of Whitehorn Financial Group, Inc., is the creator of The...