Welcome to the Independent Retail Store of the Future


The store is a 3D manifestation of what the customer has been promised through marketing, while providing an engaging, pleasant, and successful shopping experience for the customer, and delivering sales and margins that provide a profit. Post pandemic, research shows that while customers value the in-store experience and want to return to brick and mortar shopping, they want stores to do better on innovative use of the space for shopping and fulfillment. Retail stores are not solely destinations, but rather a physical space that provides the why, how, and where people shop. The store must fulfill a series of functions that reduce the physical space allocated to the presentation of merchandise. This course examines creating blended, flexible spaces that accommodate autonomy, convenience, education & engagement. This is hosted by the Retail and Entertainment Knowledge Community (REKC).

Learning objectives

  • Cite current research on post pandemic customer in-store expectations.
  • Identify 4 key shopping motivations in-store.
  • Summarize the most common customer journey in-store.
  • Relate customer journey to shopping motivations in-store.
  • Connect customer expectations, journey and motivations to in-store space planning.

This session was recorded live on April 27, 2023.

User rating:
Average: 4.4 (7 votes)
 $45  non-member
 $30  member
1.00 LU


  • Anne Cecil

    Owner/Principal  |  ONO, made in the 191​

    ​For over 30 years, Anne has held various administrative and teaching positions in Merchandising at...
  • Sande Frisen

    Sande Frisen


    Partner | ROSSETTI

    As an expert in project management and technical design, Sande’s specialized skills, along with...