Win More Work: Communicate Your Value

In today's hyper-competitive market, just designing great projects isn't enough. Your competitors are winning commissions because they know how to communicate their value in a way that relates very specifically to clients' needs.


Learn about the "Prism of Value," a practical tool that helps you market to clients in a way that truly draws them in, and how to frame your value in the context of the clients' needs, wants, and expectations, steering clear of ineffective, generic descriptions of your skills and experience.

You'll walk away with practical tools you can put into practice from the moment you arrive back at the office.

Learning objectives

  • Enhance marketing through a process that helps reveal what clients need and look for in their decision-making process.
  • Learn to reject the "Prism of Me" and articulate through a "Prism of Value" to express what matters to your client.
  • Rewrite your unique narrative to ensure it resonates with your most important audience(s).
  • Identify the right language for pitches that will help you win more business.

This course is part of a series

User rating:
Average: 4.4 (323 votes)
 $40  non-member
 $25  member
1.50 LUs
  • RIBA


  • Christopher S. Morrison


    Managing Director, Principal | Perkins+Will Washington, DC

    Chris Morrison, FAIA, Managing Director, Principal in the Perkins+Will Washington, DC office, has...
  • Liz Wainger

    President | Wainger Group, LLC

    Liz Wainger, CPF, president of the Wainger Group, LLC, is a communications strategist, trainer and...