Managing Principal and Director / Perkins Eastman

Daniel J. Cinelli


Daniel J. Cinelli, FAIA, a Managing Principal and Director of Perkins Eastman, has worked with over 100 national senior living not-for-profit organizations, sponsors, and associations, and has become a visionary in the field. He leverages his 36 years of hands-on experience to facilitate his clients’ strategic thinking. He has been a speaker, collaborator, strategic partner, and advisor to LeadingAge and 15 other not-for-profit state associations since 1982. He frequently contributes to industry publications and is a regular speaker on future elder care consumer trends.

Dan has given more than 75 lectures with life-changing ideas to various senior housing and gerontology organizations. His latest presentations have included, “Whole-Person Wellness in the 21st Century: The Past, Present, and Future of Centers for Healthy Living,” at the LeadingAge Annual National Conference in November 2016, and “Aging Well: Design Vision Drives Strength, Resiliency, and Mobility,” at the Association of Jewish Aging Services Annual Conference last April. Dan is a member of the College of Fellows of the American Institute of Architects, National Council of Architectural Registration Boards, and LeadingAge. He has served as Chairman of the AIA Chicago Chapter Housing Committee, Global Design Alliance, and member of the CLAS Advisory Group; was a founding member of the Society for Advancement of Geriatric Environments; and a member of the Continuing Care Accreditation Commission Consultant Task Force. Dan also co-designed the LeadingAge Assisted Living Prototype.

At Perkins Eastman, Dan has been instrumental in the development of the IDEAS process (integrating design, economics, and assessment into strategy). This innovative approach combines marketing and financial feasibility to quickly create consensus around an organization’s strategy before significant investment. Dan also created Perkins Eastman’s Markitects Program, which challenges emerging professionals to learn the fundamentals of marketing by understanding the firm’s brand as well as their own.