Communications Editor, Payette
Karen E. Robichaud
Karen leads the online engagement strategy at Payette and develops staff on-boarding programs, a clear voice for the firm and strategies for success. She founded the BSA: Social Media + Architecture group which focuses on how social media elevates the online conversation of architecture with the general public. Previously, she managed the social media efforts at Boston Lyric Opera and is experienced in the mechanics of building an online presence by leveraging different channels.