Chairman | The Sound Academy

Julian Treasure

Julian Treasure is a sound and communication expert, author, and international keynote speaker. His five TED talks have been viewed more than 100 million times; “How To Speak So That People Want To Listen” is in the top 10 TED talks of all time. Julian's first book, “Sound Business,” is the seminal work on creating effective business sound. His audio branding company The Sound Agency works with major brands worldwide pioneering the use of generative soundscapes in airports, shopping malls, and offices. His award-winning second book, “How To Be Heard: Secrets for Powerful Speaking and Listening,” is a practical guide to improving the vital personal communication skills of listening and speaking (both public and private). Julian lives in Orkney, Scotland.