Vice President, North America | B2B International
Nik specializes in b2b market research and consulting. He has designed and managed the AIA’s yearly insights series ‘The Architect’s Journey to Specification’ since 2016. In collaboration with the AIA, Nik and his team have helped manufacturers like LP Building Solutions, Oldcastle Building Envelope and Sherwin Williams optimize their spec rate through a deeper understanding of architect needs and behaviors.
Nik serves as the Vice President of B2B International in North America; a global market research and consulting firm. He brings cross-industry experience from leading more than 150+ projects for clients including; Bridgestone, Amazon, Apple and Shell. He specializes in go-to-market strategy, brand strategy, channel optimization and segmentation.