Understand that "new" is subjective and often refers to something different rather than completely original. This understanding can help manage expectations and foster innovation by exploring variations and improvements on existing ideas. 

Recognize the significance of how an experience allows for intentional design and creating meaningful interactions with customers.  

Come away with a definition of what constitutes success, as it is characterized by setting goals and evaluating the effectiveness of each action.  

Learn the simplicity of creating purposeful and enjoyable experiences to enhance customer satisfaction and create value.