Building Connection: Infusing Experiential Design into Spaces
AIAU23-REKC04R
            
                
                Included in subscription
                
                    1.0
                    LU
                
            
            
            
                Course expires on: 09/30/2026
            
        
Description
Experiential design is uniquely human in nature. Designers and creators are challenged to bring a brand to life within a space, creating a meaningful connection through creativity and ingenuity, leaving a lasting impact. Join Lacy Maxwell, Founder and CEO of Lacy Maxwell Experiential, for a conversation about using humanity to inspire design.  Hosted by the Retail and Entertainment Knowledge Community (REKC).
Course expires 9/30/2026
This session was recorded live on November 8, 2023.
Learning Objectives
Understand how to transform a brand’s identity to a physical experience.
Consider the human element in design, creating an emotional connection within the experience in a space for wide range of guests. 
Think differently about sustainability and incorporate a sense of place, spanning large and small elements. 
Use unique inspiration and varied source material to inspire unexpected design for clients and consumer.