Building Connection: Infusing Experiential Design into Spaces
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Description
Experiential design is uniquely human in nature. Designers and creators are challenged to bring a brand to life within a space, creating a meaningful connection through creativity and ingenuity, leaving a lasting impact. Join Lacy Maxwell, Founder and CEO of Lacy Maxwell Experiential, for a conversation about using humanity to inspire design. Hosted by the Retail and Entertainment Knowledge Community (REKC).
Course expires 9/30/2026
This session was recorded live on November 8, 2023.
Learning Objectives
Understand how to transform a brand’s identity to a physical experience.
Consider the human element in design, creating an emotional connection within the experience in a space for wide range of guests.
Think differently about sustainability and incorporate a sense of place, spanning large and small elements.
Use unique inspiration and varied source material to inspire unexpected design for clients and consumer.