Strategic Planning and Growth Strategies for Design Firms
AIAU24-BA-5
Included in subscription
1.5
LU
Course expires on: 06/06/2027
Description
In today’s competitive and turbulent marketplace, it can be a challenge for design firms to reach and maintain sustained growth. That’s why developing your firm’s strategic planning and learning new growth strategies is vital to your firm’s success. In this course, you will learn about the strategic planning process and explore growth strategies such as market development, diversification, and strategic alliances. You’ll also understand how to incorporate the components of the business model canvas into your decision-making to develop and implement effective strategic plans that drive firm growth.
Learning Objectives
Describe the basics of strategic planning and growth strategies and how they can benefit design firms.
Learn the strategic planning process and how to conduct market analysis to align your strategies with industry trends.
Develop a business model canvas that aligns with your firm’s strategic plan.
Explore various growth strategies for design firms, including market penetration, diversification, and strategic alliances.