Partner | WSDIA (WeShouldDoItAll)
Trained as an architect, but interested in design beyond traditional architectural practice, Jonathan Jackson co-founded WeShouldItAll in 2004. WSDIA designs, develops and mediates branding, interactive, environmental and spatial projects for a diverse range of clients in varied professions including NIKE and ESPN, among others. Jonathan speaks widely about alternative career paths and expanded business models in design and architecture. Current work includes exhibition design for the National Museum of African American History and Culture.
Courses
Disruptive Small Firm Practices: Innovative Models for Expanding Services
A disruptive innovation helps create a new market and value network. In this course, three professionals will demonstrate how firms can utilize these innovations to expand into more sustainable and resilient business models beyond traditional architecture.
Learn how to:
- Utilize tools to re-conceptualize your firm's expanded services offerings
- Determine how expanded services integrate with your current business models
- Develop strategies for marketing expanded services to new and existing architectural clients
- Consider how expanded services augment opportunities for traditional architectural services offerings
Course expires on 1/2/2026.