Peter S. Macrae, AIA, is Principal of Macrae ARCHitecture, LLC a national, full service Virtual Architectural practice seven years running. He has 38 years of experience in architectural design, project management, and business development and is a licensed Architect in 38 states with numerous design awards. Peter serves on the advisory boards of the AIA Practice Management Knowledge Community and recently taught Environmental Branding at The Ohio State University, Knowlton School of Architecture.