Building a Culture of Accountability for Strategic Success
AIAU25-BBC04
6
LU
Course expires on: 02/20/2028
Description
Sustaining growth in architecture and design firms requires more than a solid strategy—it demands accountability, adaptability, and effective execution. This session equips you with the leadership skills and strategic tools to foster accountability and drive long-term success. Using the Business Model Canvas, you’ll assess key business components, evaluate market opportunities, and refine strategies to align with firm capabilities and evolving market conditions. The session also explores diversification and vertical integration, helping leaders identify expansion opportunities while managing risk. By the end, you’ll have a clear growth plan with accountability structures and key performance indicators (KPIs) to measure success.
Learning Objectives
Foster accountability by implementing leadership behaviors and systems that reinforce strategic execution.
Apply the Business Model Canvas to evaluate firm profitability, adapt strategies, and respond to market shifts.
Assess diversification and vertical integration opportunities while mitigating risks.
Develop an actionable growth plan with accountability structures and KPIs for long-term success.
Doug Bosse is the associate dean for international business programs, professor of strategic management, and the David Meade White Jr. chair in business at the University of Richmond’s Robins School of Business. With 20+ years of experience in strategic planning and leadership alignment, he has worked with executives across industries, from multinational corporations to small firms. A former corporate strategy consultant, Doug is also an executive coach and board member. His research focuses on stakeholder management and innovation, and he holds a PhD from The Ohio State University.
Richard Coughlan is the faculty director for executive education and associate professor of management at the University of Richmond. An award-winning educator, he specializes in organizational behavior, consulting, and negotiations, teaching leaders at all levels—from emerging professionals to CEOs. With a background in hospitality management at Hyatt and Pebble Beach Resorts, he brings real-world leadership experience to the classroom. Richard earned his MBA and PhD in judgment and decision making from the University of Arizona.