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Successful Strategies for Today’s Retail Experiences

2023-REKC03
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1.00 LU
4.25
Course expires on: 06/19/2026
$30
Architect$30

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$45

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Description

Many retailers are building and remodeling stores to personalize experiences and engage shoppers. Learn about the top trends and innovations impacting retailers reimagining their store experiences. This is hosted by the Retail and Entertainment Knowledge Community (REKC).

Course expires 6/18/2026

This session was recorded live on July 27, 2023.

Learning Objectives

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Understand that "new" is subjective and often refers to something different rather than completely original. This understanding can help manage expectations and foster innovation by exploring variations and improvements on existing ideas. 

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Recognize the significance of how an experience allows for intentional design and creating meaningful interactions with customers.  

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Come away with a definition of what constitutes success, as it is characterized by setting goals and evaluating the effectiveness of each action.  

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Learn the simplicity of creating purposeful and enjoyable experiences to enhance customer satisfaction and create value.

Instructors
Zachary  Smith
AIA

As an architect Zach Smith prides himself in bringing unparalleled understanding of his clients; design, business, and organizational goals to all of his design work. Currently a Senior Architect with Harriman, with over 15 years of experience, he has been working exclusively with mixed-use developments and high-end hospitality projects across the country, melding one-of-a-kind experiences with a sound understanding of those operational goals. Over the years these projects have ranged from adaptive reuse of former industrial facilities in California to the multi-building redevelopments of historic campuses.

Mare  Weiss​

Mare is a design connoisseur and Principal at Bergmeyer with broad expertise across multiple markets, Mare Weiss naturally leads clients and teams by revealing a brand’s true essence. As a creative visionary, she is a strategic thinker who constantly seeks opportunities to bring a total design solution to the table.

Mare’s experience includes brand strategy, prototype design and implementation from pop-up to long-term engagements in industries spanning cultural, retail, restaurant, housing, and experiential design. Her hands-on approach to creating authentic consumer and guest experiences with meaningful connections to a brand is one of her most invaluable strengths.

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