Welcome to the Independent Retail Store of the Future
2023-REKC02
Included in subscription
1.00
LU
4.43
Course expires on: 03/26/2026
Included in subscription
Description
The store is a 3D manifestation of what the customer has been promised through marketing, while providing an engaging, pleasant, and successful shopping experience for the customer, and delivering sales and margins that provide a profit. Post pandemic, research shows that while customers value the in-store experience and want to return to brick and mortar shopping, they want stores to do better on innovative use of the space for shopping and fulfillment. Retail stores are not solely destinations, but rather a physical space that provides the why, how, and where people shop. The store must fulfill a series of functions that reduce the physical space allocated to the presentation of merchandise. This course examines creating blended, flexible spaces that accommodate autonomy, convenience, education & engagement. This is hosted by the Retail and Entertainment Knowledge Community (REKC).
Course expires 03/25/2026
Learning Objectives
Cite current research on post pandemic customer in-store expectations.
Identify 4 key shopping motivations in-store.
Summarize the most common customer journey in-store.
Relate customer journey to shopping motivations in-store.
Connect customer expectations, journey and motivations to in-store space planning.
This session was recorded live on April 27, 2023.
For over 30 years, Anne has held various administrative and teaching positions in Merchandising at several institutions including Drexel University and the Community College of Philadelphia. As a visual merchandising expert with a broad range of experience in the merchandising arena specializing in Visual Merchandising and store design, Anne shares the strategies, tactics and practice that connects your buy to your sales floor to your customer to your cash register. She is owner and principle of ONO, LLC, www.onomadeinthe191.com and Founder of the VM-CLUB, www.vm-club.com
As an expert in project management and technical design, Sande’s specialized skills, along with accomplished client relations, have resulted in the successful completion of large-scale, multi-phase projects with the promise of future engagement. His knowledge of all phases of the design process allows him to bring innovative ideas and efficiently develop solutions to accomplish the project goals. He has a unique ability to balance owner, designer, consultant and contractor needs, ensuring the client’s vision meets the engineering, program and code requirements. Sande is also championing the advancement of ROSSETTI’s strategic design process, Return on DesignTM, establishing himself as a well-rounded and sought-after leader within the office and for projects of significant value.