Jeff Potter, Senior Product Manager at Deltek, is a specification expert with over a decade of experience helping architects translate design intent into precise construction documentation. A North Dakota State University graduate, he began his career in specification writing at HMC Architects. Today, Jeff leads the strategy and development of MasterSpec and Specpoint, collaborating with AEC professionals to advance how specifications are written and delivered, with a focus on AI, sustainability, and data-driven insights.
Courses
The Architect’s Edge: Smarter Specification Workflows with AI
Wednesday, June 17, 2026 | 3-4pm ET
Specifications are essential, yet they often lag behind modern design workflows—siloed, text-heavy, and difficult to coordinate. By digitizing resources like AIA MasterSpec within a Common Data Environment, firms can unlock specification data as a foundation for AI-driven workflows. This session shares practical examples of how GenAI improves accuracy, reduces errors, and strengthens collaboration—helping architects transform specifications from a late-stage task into a connected, future-ready practice that accelerates delivery and elevates project outcomes.