Principal | Jonathan Segal Architect
Throughout the past twenty years Jonathan Segal, FAIA, has created and modeled the unique practice of ‘Architect as Developer.’ He has designed, developed, and constructed National award-winning single-family live/work residences and medium to high-density mixed-use housing in downtown San Diego and La Jolla, California since 1988. Jonathan believes that by practicing the firm prototype of ‘Architect as Developer’ the architect has the ability to become the owner, therefore eliminating the client and the general contractor from the design and building process. Jonathan Segal, FAIA’s goal is to promote this method of practice to other architects, so they also can have control, pride, and financial independence. Jonathan has held two seminars in Los Angeles and Washington D.C., with over 1,500 participants.
Courses
AIA Entrepreneur Summit 2015: New Models
Within the context of business models, what are the characteristics that would make someone a successful entrepreneur? What are the obstacles for architects to break out of our traditional model? Economics plays a central role in our ability to expand services or take our practice in new directions. Our expert panel, moderated by AIA Chief Economist Kermit Baker, considers ways in which architects can create new sources of revenue by expanding their practices in different ways and embracing new models for doing business. Questions explored include how architects are uniquely suited to development, key measures for exploring development opportunities, and factors influencing the decision process around undertaking a new business venture. This cutting-edge discussion will inspire and enlighten you.
This course expires on 4/20/2026.