Creative Leader, NELSON
With over 30 years of industry experience, Luanne serves as a Creative Leader for the Retail + Mixed-Use Destinations studio. She has been with FRCH/Nelson for 15 years working with world-class brands including Hyundai, Spotify, Lotte, Macy’s, Great American Insurance, and Busch Gardens. She currently leads design efforts on new projects and renovations with Brookfield, Macerich, DDR, Washington Prime Group, and Simon Premium Outlets. Luanne has a special focus in Interior Architecture and currently serves as a member of the AIA Retail and Entertainment Knowledge Community Leadership Group.
Courses
Esports: Designing the New Arena
Esports, or electronic sports, is a rapidly growing form of sports competition using video games. This emerging sports gaming market needs venues to have unique spatial requirements to serve the needs of the players and spectators. While a traditional sports stadium is the closest equivalent, a copy/paste approach will not hit the mark—presenting designers with a new and exciting challenge: Designing a new arena.
Get an overview of the current state of the esports market. Learn what types of spaces are currently being used in esports venues. Explore the unique creative opportunities that can be mined in this emerging building typology. Moderated by Luanne Carleton and presented by Simon Hoffiz of Nelson Worldwide.
This course was recorded live on May 23, 2024.