Nikita Morell is a messaging strategist and copywriter who works exclusively with architects. She is the founder of Nikita Morell, a communications agency that helps architecture firms clarify their positioning, strengthen their messaging, and write compelling website copy.

She also founded Architects WordShop, a platform that equips solo practitioners and small studios with tools to communicate their value and attract ideal clients.

Nikita specializes in making architecture websites sound more human, less robot — so architects can win more of the right projects. She has analyzed more than 660 architecture firm websites, uncovering insights that inform her unique, architecture-specific approach to copywriting.