Driving Business Growth Through Strategy & Innovation
AIAU25-BBC03
2
LU
Live course date: 11/13/2025 | 12:00 PM
Description
Sustainable growth in architecture and design firms requires a clear strategy, data-driven insights, and smart decision-making. This session provides a practical framework to identify new opportunities, refine market positioning, and implement strategies that align with your firm’s goals. You’ll assess competitive landscapes, define strategic challenges, and justify decisions using financial data. Through interactive exercises and case studies, you’ll develop actionable strategies that drive innovation and long-term success.
Learning Objectives
Define strategic challenges and apply a structured process to develop firm-specific solutions.
Assess the business environment using tools to analyze customer segments, key partnerships, and unique value propositions.
Evaluate market positioning by identifying distinctive offerings that align with client needs and industry trends.
Justify strategic decisions using financial data, translating insights into a clear implementation plan for growth.
Doug Bosse is the associate dean for international business programs, professor of strategic management, and the David Meade White Jr. chair in business at the University of Richmond’s Robins School of Business. With 20+ years of experience in strategic planning and leadership alignment, he has worked with executives across industries, from multinational corporations to small firms. A former corporate strategy consultant, Doug is also an executive coach and board member. His research focuses on stakeholder management and innovation, and he holds a PhD from The Ohio State University.
Richard Coughlan is the faculty director for executive education and associate professor of management at the University of Richmond. An award-winning educator, he specializes in organizational behavior, consulting, and negotiations, teaching leaders at all levels—from emerging professionals to CEOs. With a background in hospitality management at Hyatt and Pebble Beach Resorts, he brings real-world leadership experience to the classroom. Richard earned his MBA and PhD in judgment and decision making from the University of Arizona.