Public Communications & Media Engagement for AIA Leaders
AIAU25-VE03
Included in subscription
0.5
LU
Course expires on: 11/06/2028
Description
As an AIA leader, your words shape how the profession and the organization are perceived. This self-paced course equips you with the skills to communicate with clarity, confidence, and consistency—whether engaging the public, responding to media inquiries, or navigating challenging situations. You’ll learn how to craft mission-aligned messages, represent AIA effectively in public forums, manage social media interactions, and respond strategically during crises. Through practical scenarios, checklists, and interactive exercises, you’ll gain the tools to protect and strengthen AIA’s reputation while advancing the organization’s mission, values, and impact on society.
Learning Objectives
Represent AIA with clarity and consistency by aligning your public communication with the organization’s mission, vision, and values.
Create clear, persuasive, and mission-aligned messages by applying a structured process that includes key words, headlines, proof points, and message organization.
Demonstrate how to respond appropriately to challenging situations while safeguarding AIA’s reputation through clear, consistent, and coordinated communication.
Describe how to respond appropriately to media inquiries while maintaining AIA’s credibility and aligning with organizational values.
Differentiate between representing AIA and speaking on behalf of AIA.