Understanding AIA’s Brand Identity
AIA25-VE04
Included in subscription
.5
LU
Course expires on: 11/06/2028
Description
As an AIA leader, you shape how the organization is seen, heard, and trusted. This self-paced course empowers you to represent the Institute with confidence and clarity that is grounded in our shared mission, vision, and values.
You’ll discover how consistent tone, visuals, and messaging not only reinforce AIA’s identity but also build credibility across every touchpoint. Because every leader plays a vital role in telling one unified story: advancing the power of architecture to create a better world.
Learning Objectives
Explain how AIA’s mission, vision, and values shape its brand identity.
Recognize the importance of brand consistency in advancing AIA’s influence and credibility.
Describe AIA’s tone and voice and how it supports the Institute’s brand.
Apply AIA’s brand guidelines for logo usage, colors, typography, and layouts.