Develop the skills to craft an effective marketing strategy for your architectural practice. We’ll begin by defining the fundamentals of marketing and uncovering the key traits that make services marketable. Then, we’ll dive into the four essential pillars of marketing, learning how to apply them effectively to elevate your practice within the architecture industry. You’ll learn how to create a marketing plan by first assessing your current market position and setting clear, achievable goals. Then, you’ll learn how to understand and reach your target audience—identifying and analyzing their needs and preferences. We’ll uncover a range of marketing tactics tailored to architectural services, including how to guide prospective clients through a marketing funnel—from first contact to agreement. Finally, we’ll introduce various analytic tools and metrics to help you track and evaluate your success.

​​Experiential design is uniquely human in nature. Designers and creators are challenged to bring a brand to life within a space, creating a meaningful connection through creativity and ingenuity, leaving a lasting impact. Join Lacy Maxwell, Founder and CEO of Lacy Maxwell Experiential, for a conversation about using humanity to inspire design. ​ Hosted by the Retail and Entertainment Knowledge Community (REKC). Course expires 9/30/2026 This session was recorded live on November 8, 2023.

This session discusses thermodynamics and the laws of heat transfer and the application of these concepts to buildings to show how, where, and why heat flows through walls. Topics addressed include Fourier's Law, R-values and insulation, windows and fenestration, infiltration, control layers, and commissioning.  Course expires 03/05/2025

Women are the future of architecture, and the future of architectural practice is working with existing buildings.  In 2022, existing buildings accounted for 53% of architectural billings, and the proportion is rising.  Building reuse is an essential component of achieving a more sustainable future.  Strategies for sustainable retrofitting can reduce a building’s energy use by half.  New tools for measuring embodied carbon reveal the true cost of demolition and reconstruction.    Renovation and adaptive reuse projects are often considered to be more complicated than new construction, and for good reasons.  The issues that are commonly encountered can be challenging, but by anticipating and planning for these conditions, projects can be completed more successfully and at a lower cost.  This session will address methods of analysis and documentation for existing buildings and will present strategies for improving energy performance, accessibility, and inclusion.  By developing expertise in existing buildings, architects can create a more sustainable practice that is better positioned to ride out economic downturns.  Women are well positioned to lead these trends.  The majority of professionals with degrees in both architecture and historic preservation are female.  We lead the field in both technical preservation and cultural preservation.  We are natural collaborators who understand how to engage stakeholders and set aside ego to achieve mutual interests.  These skill sets give us the power to affect both the environmental impact and the social impact of our built places.  We have the power--and a mandate--to transform the existing the built environment to become more sustainable, resilient, and relevant. Course expires 10/22/2026

A building’s envelope is the critical interface between occupant comfort and outdoor climatic conditions. High performance buildings require high performance envelopes that respond to exterior environmental impacts throughout the day and year. This course will explore design, material, and technological approaches to wall and window assemblies, from straightforward low-cost methods to advanced double skin facade applications.  The AIA+2030 Online Series is an AIA and Architecture 2030 co-production. It's based on the highly successful AIA+2030 Professional Series, which was created by AIA Seattle and Architecture 2030, with support from the City of Seattle and Northwest Energy Efficiency Alliance.

Over the past half-century, our development policies and practices have led to segregated communities with starkly disparate realities. This trend is creating a society with vast inequalities and institutionalizing these inequalities into the very fabric of American society. Our cities today are struggling to recalibrate our approaches to growth and development so that everyone can participate and share in its benefits. This session will highlight perspectives from community leaders working on the frontlines of anti-displacement and equitable development efforts. It will feature initiatives to heal divides and repair the urban fabric to create more equitable communities. The session will share practical lessons learned from a range of diverse experiences in major American cities that can provide guidance to other community practitioners, designers and civic leaders.  This session was recorded live on May 17, 2023.

This session presents the fundamental physics of power and energy and discusses how and where buildings use energy. Topics addressed include the impacts of buildings using energy, measuring power and energy, energy flows in the United States, buildings and the electricity grid, reading an electricity bill, and energy codes.  Course expires 03/05/2025

Improve your understanding of the fundamental business concepts in architecture and design. Learn the significance of business acumen in your professional journey and gain insights into how you can use it to have the greatest impact on your career. Dive into the current and historic internal and external business dynamics—from organizational culture to economic conditions—shaping architecture and design firms to establish a crucial foundation for making informed and strategic decisions.

This course explores concepts related to the finances in running an architecture firm and risk management. Large firms, small firms as well as sole practitioners need financial plans and risk management plans to sustain their practices, relationships and livelihood. Risk management should be embedded into the DNA of any firm or project. Learn high level ideas related to capitalization and investing and how you can apply them using the ABC’s of finance (Agreements, Budgets & Billing, and Collections) as well as key principles and considerations in managing risk at both the firm and project levels. Course expires 05/30/2025

Keynote speaker Jim Cramer and a panel of experts in the business of architecture offer insightful analysis on the state of the profession as well as the fundamentals and entrepreneurial possibilities of a solid business strategy. Questions considered include: business education for emerging professionals, factors limiting small firm success, alternative career paths, and opportunities architects have to expand their services beyond the traditional design firm. This is a master class in business strategy for practitioners, providing insight and inspiration for anyone interested in improving the way they do business. Course expires 4/20/2025

The Division of Capital Asset Management and Maintenance (DCAMM) will present an overview of our agency including recent and current projects and upcoming opportunities for the design and construction community. Learn more about the range of State-owned buildings that require periodic design services and our designer procurement processes and our strategic approach to the Commonwealth’s primary goals of decarbonization and equity, diversity, and inclusion in all aspects of our projects. About DCAMM: The Division of Capital Asset Management and Maintenance (DCAMM), an agency within the Executive Office for Administration and Finance (A&F) is responsible for capital planning, major public building construction, facilities management, and real estate services for the Commonwealth of Massachusetts. DCAMM oversees the Commonwealth’s capital assets, totaling over 65 million square feet. The agency manages over $2 billion in capital projects, working with state agencies on the full cycle of their strategic facility needs. DCAMM directly manages 5.5 million square feet of state buildings, and for those buildings not managed by DCAMM, they assist client agencies using comprehensive and cost-effective maintenance and management strategies and standards.​ Course expires 08/02/2026

Mia Scharphie is a designer, career coach, and trained facilitator, with experience in landscape architecture and urban studies. Her mission is to help women in the design and tech industry move their careers forward, gain confidence, and make the world a better place for women’s talent. Ever feel restless or uncertain in your career—or like something’s off? Perhaps you've been doing the same thing for a long time or you feel stretched thin by keeping all the balls in the air, and it's hard to imagine how growing in your career could be sustainable for you. Or you're at a crossroads in your career, a transition point, or a plateau. You don't feel like there's a clear next step, guidance, or mentorship to see you through. If you're feeling this way, you're not alone! You may be facing "the midcareer moment," and that nagging feeling is a sign that it's time to find your next growth stage. But here's the challenge: We often misdiagnose exactly what we need to change in our careers at this key moment, and our real options for moving forward, so we can end up making a change that doesn’t solve the problem— or even makes it worse!  In this session, you'll learn: The four areas of career alignment—and how to precisely identify exactly what you need to adjust in your career to feel more fulfilled and satisfied by work.  How to determine what career change to make—whether it’s landing a new project or making a career pivot - without “burning it all down” or starting from scratch. The critical career pitfalls that midcareer women face—and how to avoid them. How to identify and escape the tradeoff mentality that says you have to give up what you love to grow in your career. The secret to achieving more that you’re proud of in your career—while working less and having more mental space. How to ask for what you need and express the value you bring that will benefit your firm. Course expires 11/22/2024

This session will center around the events that occurred before and after the catastrophic collapse of the Champlain Towers South in Surfside, Florida, in 2021. Discussion will include the ongoing intensive analysis by forensic investigators to determine a root cause, or causes, of the structural failure. Examine how this tragedy will affect our current and future legal and business operations for years to come. Understand how failure analysis is a part of our ongoing learning experience as architects. Course expires 06/25/2026

Building codes are designed to protect people; and thus building to code may not provide the level of property protection your clients want. This in-depth course offers a solution. You’ll learn how to unpack the level of protection building codes offer so you can best identify—and design for—resilience gaps. Through case studies and expert interviews, you’ll review how recent advances are reducing vulnerability, including lessons learned from past disasters, stretch codes, and performance-based codes. You’ll also review the full scope and limitations of the building code and how codes address the impacts of potential hazards for any region. Finally, you’ll learn how rating systems can complement, reinforce, or extend the provisions of local codes. This course is part of the AIA Resilience and Adaptation Series, a multi-course series that provides you with the tools and knowledge you need to design for resilience. Take all of the courses in this series to earn a certificate of completion. This course is sponsored by Owens Corning

The Collaborative Achievement Award recognizes and encourages collaboration among design professionals, clients, organizations, knowledge communities and others that have had a beneficial influence on or advanced the architectural profession. This year’s presenters will increase your understanding of the role of architecture in society, promoting what constitutes urban and community design excellence. Each attendee will gain inspirational insights to assist them in the evolution of their own practice. Hosted by Committee on Design (COD) an AIA Knowledge Community. Course expires 06/11/2025

This course will discuss how stresses such as a lack of affordable housing and social isolation make communities more vulnerable to shocks, and how resilient design and community engagement can influence the social and economic resilience of a community. Through examples and case studies, this course will demonstrate how an individual project can extend benefits beyond its borders with best practices for engaging communities and addressing the interdependencies that make communities more vulnerable to shocks. In addition, this course will discuss the many important roles the “citizen architect” may play in a community which contribute to community resilience. This course is part of the AIA Resilience and Adaptation Series, a multi-course series that provides you with the tools and knowledge you need to design for resilience. Take all of the courses in this series to earn a certificate of completion. This course is sponsored by Owens Corning

This session highlights the work of deeply embedded community design studios. Design & Health Research Consortium members engage in a panel discussion on where projects fail when outdated community engagement, or lack of engagement, strategies are used and highlight some new tools. Course expires 03/09/2025

Tackle the real-world implications of policies and design decisions with this presentation of research and work done in specific places to increase community equity and visibility. Initiatives discussed are economic policies, locational organizing, and strategies to protect against gentrification and community dispossession. Course expires 01/12/2025

Learn how to conduct vulnerability assessments in new and existing buildings using a step-by-step process to make informed decisions about retrofits, renovations, and repairs to reduce damage from any hazard. The course begins with an overview of vulnerability concepts and terminology, defining the link between vulnerability and potential damage to existing or new buildings. Its main focus, however, is guiding architects through a 10-step all-hazards vulnerability assessment methodology that has been developed, tested, and used by experts in architecture and design. Using a case study and real examples, this course shows you how to apply each step in the process. By the end of the course, you’ll be able to conduct a building vulnerability assessment with your design team, leverage that assessment to inform your hazard mitigation strategy, and be confident about the benefits of incorporating resilient design features into your projects. This course is sponsored by Owens Corning

This course instructs architects and other design professionals about principles of intellectual property law as they relate to the creation, reproduction and use of original drawings, specifications and other documents. It is based on the premise that every design professional should have a solid working knowledge of intellectual property law, particularly copyright law, as it affects their work products and their use of other people’s work products. The issues have to do with compensation, professional credit and professional liability and are very important to the business of architecture. Course expires 4/19/2025