ChatGPT for Architects
AIAU25-GPTMC
            
                
                    LU
                
            
            
            
                Course expires on: 10/15/2028
            
        
Member Price
$125
Non-member Price
Description
Architects and designers are increasingly using AI tools like ChatGPT to streamline marketing, content creation, and client communication. In this on-demand masterclass, copywriter and strategist Nikita Morell demonstrates how to leverage ChatGPT to write engaging copy that reflects your firm's unique voice. Through real-time demonstrations, participants will learn how to craft effective prompts, optimize ChatGPT responses, and repurpose AI-generated content across multiple platforms. The session includes a walkthrough on creating website biographies, taglines, and calls to action plus a downloadable ChatGPT Prompts for Architects guide with 100+ ready-to-use examples. This course is ideal for architects, marketers, and firm leaders seeking to improve their communication efficiency and brand storytelling using AI no prior ChatGPT experience required.
Learning Objectives
Explore creative ways architects can use ChatGPT to enhance marketing and client engagement across digital platforms.
Identify best practices for crafting effective ChatGPT prompts that generate high-quality, context-specific responses for architectural communications.
Apply practical strategies to improve ChatGPT-generated copy, including tone, structure, and firm-voice alignment.
Implement techniques for repurposing ChatGPT-generated content efficiently across multiple marketing channels.
                    Nikita Morell is a messaging strategist and copywriter who works exclusively with architects. She is the founder of Nikita Morell, a communications agency that helps architecture firms clarify their positioning, strengthen their messaging, and write compelling website copy.
She also founded Architects WordShop, a platform that equips solo practitioners and small studios with tools to communicate their value and attract ideal clients.
Nikita specializes in making architecture websites sound more human, less robot — so architects can win more of the right projects. She has analyzed more than 660 architecture firm websites, uncovering insights that inform her unique, architecture-specific approach to copywriting.