ChatGPT for Architects

AIAU25-GPTMC

Course expires on: 10/15/2028

$99

Architect$99

Associate$99

Allied$99

Honorary$99

Intl Associate$99

Member Price

$125

Non-member Price

Description

Architects and designers are increasingly using AI tools like ChatGPT to streamline marketing, content creation, and client communication. In this on-demand masterclass, copywriter and strategist Nikita Morell demonstrates how to leverage ChatGPT to write engaging copy that reflects your firm's unique voice. Through real-time demonstrations, participants will learn how to craft effective prompts, optimize ChatGPT responses, and repurpose AI-generated content across multiple platforms. The session includes a walkthrough on creating website biographies, taglines, and calls to action plus a downloadable ChatGPT Prompts for Architects guide with 100+ ready-to-use examples. This course is ideal for architects, marketers, and firm leaders seeking to improve their communication efficiency and brand storytelling using AI no prior ChatGPT experience required.

Learning Objectives

check

Explore creative ways architects can use ChatGPT to enhance marketing and client engagement across digital platforms.

check

Identify best practices for crafting effective ChatGPT prompts that generate high-quality, context-specific responses for architectural communications.

check

Apply practical strategies to improve ChatGPT-generated copy, including tone, structure, and firm-voice alignment.

check

Implement techniques for repurposing ChatGPT-generated content efficiently across multiple marketing channels.

Instructors

Nikita Morell

Nikita Morell is a messaging strategist and copywriter who works exclusively with architects. She is the founder of Nikita Morell, a communications agency that helps architecture firms clarify their positioning, strengthen their messaging, and write compelling website copy.

She also founded Architects WordShop, a platform that equips solo practitioners and small studios with tools to communicate their value and attract ideal clients.

Nikita specializes in making architecture websites sound more human, less robot — so architects can win more of the right projects. She has analyzed more than 660 architecture firm websites, uncovering insights that inform her unique, architecture-specific approach to copywriting.

View details

Similar courses

card_membership

Included in subscription

Technology & the Future City

Emerging technologies will have profound impacts on the urban experience in coming years, with the potential to bring wholesale changes to everything from urban form to mobility and e-commerce. Technology is an integral component of how we plan our cities of the future, creating a host of promising opportunities and daunting challenges. This session will provide a broad overview of the major implications of key emerging technologies unfolding in cities and a framework for understanding urban design and development connections to them. This session was recorded live on February 1, 2023.

1.00 LU|HSW

$30

Architect$30

Member Price

$45

Non-member Price

Learn more chevron_right 4.82

card_membership

Included in subscription

Delivering on the Promise of Digital Twins

Digital twins are transforming the way buildings are designed, constructed, and operated, and represent a key emerging technology opportunity to help architects innovate and transform industry. This course demystifies digital twins for AEC professionals, providing a clear framework for understanding their classifications, purposes, and business benefits. Explore the maturity path from simple digital representation to advanced simulation and optimization, and learn how enabling technologies like BIM, AI, IOT, and XR are fueling this evolution. Gain practical insights into how digital twins can deliver operational efficiency, sustainability, and smarter business outcomes. This session was recorded live on August 7, 2025.

1 LU

Architect$0

Member Price

Non-member Price

Learn more chevron_right 4.50

card_membership

Included in subscription

Harnessing XR to Enable Effective Design Decisions

Extended Reality (XR) – encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) – is reshaping the future of architecture, engineering, and construction. This course offers an in-depth look at XR technologies, their relevance to AEC workflows, and their intersection with complementary emerging technologies like reality capture, digital twins, and AI. Discover current and emerging use cases, learn how to evaluate hardware and software options, and build a roadmap for successful XR adoption. Whether you're just exploring or ready to deploy XR at scale, this course provides the essential knowledge to lead your firm into the future. This session was recorded live on August 12, 2025.

1 LU

Architect$0

Member Price

Non-member Price

Learn more chevron_right 5.00

card_membership

Included in subscription

Future-Ready Practice: The AI Tech Series Sponsored by Egnyte

From AI to XR—and every acronym in between—the pace of innovation in architecture is accelerating. This free three-part webinar series, sponsored by Egnyte, equips AEC professionals with the strategic knowledge to turn emerging technologies into business value. Whether you're just beginning to explore these tools or are ready to deploy them at scale, this series offers clear guidance on how to evaluate, implement, and lead with digital innovation in practice.

3 Courses

Architect$0

Member Price

Non-member Price

Learn more chevron_right 5.00

card_membership

Included in subscription

Getting Business Value from Innovation, AI, and Digital Transformation

In the face of mounting industry pressures – ranging from sustainability mandates to labor shortages – the AEC industry must evolve or risk obsolescence. This course equips architects and firm leaders with strategies to turn challenges into opportunities through innovation. Explore a structured approach to diagnosing current pains, envisioning future capabilities, and deploying practical, measurable innovation strategies that align with business goals. Learn how to define success, prioritize initiatives, and drive meaningful transformation in your organization. This session was recorded live on August 5, 2025.

1 LU

Architect$0

Member Price

Non-member Price

Learn more chevron_right 5.00

card_membership

Included in subscription

Driving Innovation: Technology Adoption for Architecture Firms

Artificial Intelligence (AI) and other emerging technologies are rapidly transforming the architecture and engineering landscape, offering new opportunities for efficiency, innovation, and competitive advantage. Join Bret Tushaus, VP of Product Management at Deltek, for a discussion on how architecture firms can successfully navigate technology and AI integration. Drawing on industry trends and real-world examples, Bret will share practical strategies to identify, implement, and scale technology solutions that align with firm goals, drive efficiency, and improve outcomes. Join this session for the best practices on how to adopt and optimize new technologies with confidence. This session was recorded live on July 29, 2025.

1 LU

Architect$0

Member Price

Non-member Price

Learn more chevron_right

card_membership

Included in subscription

Architecting the Future: AI & Innovation Bundle

Navigate the future of architectural practice with this comprehensive bundle exploring transformative technologies reshaping the AEC industry. Gain strategic insights into AI's expanding role in design and operations, from neural networks to automated workflows. Learn how to extract measurable business value from innovation initiatives while addressing critical industry challenges like sustainability and labor shortages. Discover the power of digital twins to optimize building performance across the entire lifecycle, and explore how Extended Reality (XR) technologies—VR, AR, and MR—are revolutionizing design visualization and decision-making. Finally, master proven frameworks for technology adoption that ensure successful implementation and lasting organizational impact.

5 Courses

Architect$0

Member Price

Non-member Price

Learn more chevron_right 5.00

card_membership

Included in subscription

The Ghost and the Machine: Defining Human & Computer Roles in Sustainable Design

The AIA Framework for Design Excellence now defines good design as that which meaningfully addresses human health, ecological thriving, and social equity. At the same time, new technology, such as AI and advanced situation tools, has entered the forefront of architectural discourse, bringing with it unique challenges and opportunities. To navigate the current era, and to reach the potential of high-performance design, we’ll need a clear vision for how we can most effectively leverage technology to serve human needs. Drawing on a decade of sustainable design leadership, Corey will discuss the unique roles of human purpose and computational prowess within an effective sustainable design process. This session was recorded live on March 12, 2026.

1 LU

$30

Architect$30

Member Price

$45

Non-member Price

Learn more chevron_right