ChatGPT for Architects

AIAU25-GPTMC

Course expires on: 10/15/2028

$99

Architect$99

Associate$99

Allied$99

Honorary$99

Intl Associate$99

Member Price

$125

Non-member Price

Description

Architects and designers are increasingly using AI tools like ChatGPT to streamline marketing, content creation, and client communication. In this on-demand masterclass, copywriter and strategist Nikita Morell demonstrates how to leverage ChatGPT to write engaging copy that reflects your firm's unique voice. Through real-time demonstrations, participants will learn how to craft effective prompts, optimize ChatGPT responses, and repurpose AI-generated content across multiple platforms. The session includes a walkthrough on creating website biographies, taglines, and calls to action plus a downloadable ChatGPT Prompts for Architects guide with 100+ ready-to-use examples. This course is ideal for architects, marketers, and firm leaders seeking to improve their communication efficiency and brand storytelling using AI no prior ChatGPT experience required.

Learning Objectives

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Explore creative ways architects can use ChatGPT to enhance marketing and client engagement across digital platforms.

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Identify best practices for crafting effective ChatGPT prompts that generate high-quality, context-specific responses for architectural communications.

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Apply practical strategies to improve ChatGPT-generated copy, including tone, structure, and firm-voice alignment.

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Implement techniques for repurposing ChatGPT-generated content efficiently across multiple marketing channels.

Instructors

Nikita Morell

Nikita Morell is a messaging strategist and copywriter who works exclusively with architects. She is the founder of Nikita Morell, a communications agency that helps architecture firms clarify their positioning, strengthen their messaging, and write compelling website copy.

She also founded Architects WordShop, a platform that equips solo practitioners and small studios with tools to communicate their value and attract ideal clients.

Nikita specializes in making architecture websites sound more human, less robot — so architects can win more of the right projects. She has analyzed more than 660 architecture firm websites, uncovering insights that inform her unique, architecture-specific approach to copywriting.

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