Developing Your Entrepreneurial Mindset for Design Firm Success

AIAU24-BA06

Included in subscription

2 LU

4.00

Course expires on: 10/10/2027

$50

Architect$50

Member Price

$75

Non-member Price

Description

Whether you’re an aspiring firm owner, a small business owner looking to expand, or an up-and-coming entrepreneur, this course will give you the knowledge, tools, and strategies to turn your business ideas into successful ventures.

What you’ll gain:

Design professionals starting their own practice: Learn how to build a strong business foundation by defining your idea, conducting market research, and crafting a focused business plan tailored to your goals.

Firm owners looking to expand: Reevaluate and redefine your firm’s strategy and explore new growth opportunities to position your business for long-term success.

We’ll cover key topics like the entrepreneurial mindset, the seven stages of the entrepreneurial journey, traditional business models, and new approaches leveraging creativity and innovation. Each lesson is carefully structured to offer practical strategies—plus resources and tools—for your specific career stage, so you’re ready to lead confidently and thrive financially.

Learning Objectives

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Evaluate the key differences between entrepreneurship and traditional business ownership models and assess how adopting an entrepreneurial mindset can impact business success.

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Learn the seven-step entrepreneurial journey to create a roadmap for launching and growing a business, from ideation to execution.

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Apply an entrepreneurial mindset to traditional business models by identifying core strengths, optimizing operations, managing client relationships, building a strategic reputation, and incorporating incremental innovations that support sustainable growth.

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Analyze the role of creativity and innovation in entrepreneurship and develop techniques and strategies to drive growth and create a competitive advantage.

Identify and implement appropriate innovation strategies (e.g., red ocean vs. blue ocean), while aligning innovation with business goals.

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