Disruptive Small Firm Practices: Innovative Models for Expanding Services
FR410-2016
Included in subscription
1.00
LU
4.04
Course expires on: 01/03/2026
Description
A disruptive innovation helps create a new market and value network. In this course, three professionals will demonstrate how firms can utilize these innovations to expand into more sustainable and resilient business models beyond traditional architecture.
Learn how to:
- Utilize tools to re-conceptualize your firm's expanded services offerings
- Determine how expanded services integrate with your current business models
- Develop strategies for marketing expanded services to new and existing architectural clients
- Consider how expanded services augment opportunities for traditional architectural services offerings
Course expires on 1/2/2026.
Learning Objectives
Determine how expanded services integrate with their current business models.
Develop strategies for how to market expanded services to new and existing architectural clients.
Consider how expanded services augment opportunities for traditional architectural services offerings.
Learn case studies from three accomplished professionals who have successfully implemented innovative expanded services business models.
Chris Baribeau AIA is the principal architect of the award winning practice Modus Studio which he co-found in 2009. Chris has grown his firm over the past six years to a staff of almost 20 despite the economic recession. The firm's successes include the opening of Modus Shop which offers design build and fabrications services for their clients, which have included other architects. Baribeau lectures widely on his firms work and business practices.
Trained as an architect, but interested in design beyond traditional architectural practice, Jonathan Jackson co-founded WeShouldItAll in 2004. WSDIA designs, develops and mediates branding, interactive, environmental and spatial projects for a diverse range of clients in varied professions including NIKE and ESPN, among others. Jonathan speaks widely about alternative career paths and expanded business models in design and architecture. Current work includes exhibition design for the National Museum of African American History and Culture.
Marc Manack, AIA, is an Assistant Professor in the Fay Jones School of Architecture at the University of Arkansas, and is founding principal of the firm SILO AR+D which offers architecture, research and design services. Manack's work has garnered multiple awards from the American Institute of Architects and has been published widely. He is past chair of the AIA Small Project Practitioner's Knowledge Community and has lectured at AIA conventions and conferences.
Robert Maschke, FAIA, founded Cleveland, Ohio based robert maschke ARCHITECTS in 1997. The recipient of many design awards, including the AIA Ohio Gold Medal Firm Award and national honors from the American Institute of Architects.To compliment and expand the architectural practice, Maschke established Medici Properties and 1point618, an art gallery and consultancy. Medici Properties focuses on property development within underutilized urban neighborhoods. 1point618 works with private collectors and institutions in growing and managing their collections.